Read our 2022 Annual Report to discover how, together with our members and partners, we are catalysing long-term, systemic change. The inaugural report signals our ongoing commitment to transparency and outlines the collective impact we are having in tea-producing countries and more detail about ETP’s role.
Mission-guided impact
Impact is woven into the fabric of our mission and drives every decision we make at ETP. While we know the challenges facing tea are vast and systemic change will not happen overnight, we are proud of our contribution to driving change; in 2022 alone, we reached almost half a million people with our work and convened over 125 partners to help tackle tea’s toughest issues.
In 2022, we reached almost half a million people with our work across six countries. People reached directly and indirectly:
147,645
Direct
343,358
Indirect
Men / boys 57,767
Not specified 10,381
Women / girls 79,497
We worked with over 80 partners to address tea sector issues across economics, equality and the environment.
82
total partnerships in 2022
> 20
new partnerships in 2022
Private sector partners 8
Tea and research associations 9
Members (providing additional funding) 16
Donors 4
Producers 26
Government 4
Civil society 22
Nearly 2,000 people trained
through business training and associated activities in Malawi.
More than 11,500 workers and farmers reached
through Village Saving and Loans Associations in Malawi and Rwanda
0%
Distribution of food crops in Sri Lankan tea estates, through Bathala in a Bag, have reduced spending on food for 89% of estate workers.
0%
Through Village Savings and Loans Associations in Kenya, the number of women saving has increased by nearly 40%.
0%
The average income generated from alternative activities increased by 83% due to the implementation of Village Savings and Loans Associations in Kenya.
More than 3,000 women reached
through leadership, training, gender-based violence interventions, and human rights interventions in India and Kenya.
More than 32,000 people reached
through community development forums and child protection interventions in India.
More than 2,500
estate workers in India procured essential identity proofs through the Plantation Community Empowerment Programme, enabling access to essential government services.
0%
Through the ETP/UNICEF project in India, the number of tea estate managers who have knowledge of the Children’s Rights and Business Principles increased by 23%.
Nearly 3,500 farmers reached
through Farmer Field Schools in Rwanda.
0%
95% of farmers participating in the Building Climate Resilience and Income Diversification for Women’s Livelihoods Project in Kenya adopted drought resistant clones.
0%
62% of farmers from the Ogembo factory in Kenya replanted more than half of their tea farm with drought resistant clones.
How we measure our impact
We regularly question how we can most effectively demonstrate our contributions to achieving to our vision. We embed assessment and evaluation into all our work and have developed robust monitoring, evaluation, and learning structures like our Global Impact Framework. This applies a mix of quantitative and framing indicators to rigorously measure outcomes and impact and help standardise reporting. In 2024, we will report against the Global Impact Framework for the first time.
For ETP, collecting data is a driver for change: it makes sure all decisions are based on evidence, helps us measure our collective impact and keeps us accountable to everybody working in tea, allowing us to learn, improve our initiatives, and ignite partner support.
Our collective impact in action